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What is it?

The Fourth Industrial Revolution (I4.0 or Industry 4.0) is transforming traditional business processes through modern technology. While this evolution impacts all industries, it is especially critical in manufacturing, where companies must learn to adapt or be left behind. Through careful assessment, planning and implementation, manufacturers can realize improved efficiency, profitability and most importantly, sustainability. 


Join us as we explore these topics, in partnership with Velocity, for a series of workshops featuring a panel of industry experts and peer adopters. 

Who should attend?

The workshops are open to all businesses who are ready to explore how the digital revolution can transform the way business gets done (manufacturing, health care, logistics, retail, IT & tech, start-ups, etc.).

Workshop #3 - June 15
Virtual Reality / Augmented Reality

This workshop will take place from 8-10 a.m. at the Velocity Center, located on 18 Mile Road in Sterling Heights. It is hosted by the Macomb County Department of Planning and Economic Development (MCPED) in partnership with Oakland University and the Velocity Center.

Augmented reality and virtual reality (AR/VR) are vital technologies implemented in the transition to Industry 4.0 and the adoption of smart manufacturing. Both use virtual environments or incorporate virtual elements to reality, that provide knowledge and useful information for minimizing cost and maximizing throughput and efficiency. Industrial prototyping, plant maintenance and control, personnel training, incident response resolutions, are just a few of the different ways that AR/VR are being implemented in manufacturing facilities. If saving costs, improving processes, minimizing downtime on the floor, and increasing employee safety is important to your business, please join us as we explore how these pillars of Industry 4.0 can be applied in your facility. 

Our keynote speaker will be Khalid Mirza, PhD., a special instructor in the 

Electrical and Computer Engineering Department at Oakland University. He is also the founding director of the Augmented Reality Center, director of the OU-Stellantis Controls and Robotics Laboratory, and director of the Industrial Robotics Laboratory.

Our panelists will include Jason Price from Virtual World Innovations, Matt Moy from RAVE Computers and Christopher Bala from LightGuide Systems.

A light breakfast will be served with ample time for networking and visiting with exhibitors that offer related products and services.

There is no cost to attend, but pre-registration is required.



6633 18 Mile Road
Sterling Heights, MI 48314

Mark your calendar for our future sessions:
  • August 17 - 3D Printing / Adv Robotics / Automation

  • Oct 19 - Cybersecurity 

Please fill out this form if you would like to be notified when registration opens for future workshops.

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